A Century of Making Home Feel Like Home
For more than a century, Broyhill has been part of the American home, bringing timeless style, everyday comfort, and thoughtfully designed furniture to generations of families.
From our early roots in Lenoir, North Carolina, to becoming one of America's most recognized furniture brands, the Broyhill story is one of determination, fresh ideas, and a belief that beautiful, comfortable spaces should feel within reach.
Through changing times and evolving styles, one thing has remained at the heart of Broyhill:
Everyone deserves to feel at home.
1905 | Where Our Story Begins
Rooted in North Carolina
The story of Broyhill begins in Lenoir, North Carolina, a community with a rich furniture-making heritage. Early furniture factories established the foundation for an industry that would help shape the region for generations.
With access to skilled craftspeople and a growing tradition of furniture manufacturing, Lenoir became the place where the Broyhill name would take root and eventually grow into a nationally recognized brand.
1926 | A New Beginning
The Entrepreneurial Spirit of J.E. Broyhill
When a fire destroyed a key furniture supplier, James Edgar "J.E." Broyhill saw an opportunity to build something of his own.
With a $5,000 loan secured against his home, he founded the Lenoir Chair Company in North Carolina. What began as a determined response to an unexpected challenge would become the foundation of Broyhill Furniture Industries.
That entrepreneurial spirit helped establish a brand built around practical furniture, approachable style, and the needs of American families.
Bestseller
1930s–1940s | Growing Through Changing Times
Building a Stronger Foundation
Even during the challenges of the Great Depression, Broyhill continued to move forward. J.E. Broyhill acquired five struggling furniture factories, expanding manufacturing capabilities and creating opportunities for growth.
As the company developed, so did its ability to offer a broader selection of wood and upholstered furniture for the home.
These formative decades helped establish Broyhill as a growing presence in American furniture manufacturing, with a focus on making comfortable, stylish furnishings accessible to more households.
1957 | A Fresh Perspective on Furniture
The Introduction of Broyhill Premier
As American homes and lifestyles evolved, so did Broyhill.
The introduction of the Broyhill Premier line in 1957 marked an exciting new chapter in the brand's design history. Collections such as Sculptra introduced distinctive silhouettes, sculptural details, and fresh approaches to furniture styling.
These designs brought new personality to living rooms, dining rooms, and bedrooms while reflecting Broyhill's ability to balance classic appeal with changing tastes.
Today, these early collections remain an important part of Broyhill's design heritage.
1962 | The Iconic Brasilia Collection
Inspired by Architecture. Designed for Home.
In 1962, Broyhill introduced one of its most memorable furniture collections: Brasilia.
Inspired by the distinctive architecture of Brasília, Brazil, particularly the work of architect Oscar Niemeyer, the collection featured sweeping curves, sculptural shapes, and architectural details.
Debuting at the Seattle World's Fair, Brasilia captured the imagination of furniture shoppers with a look that felt fresh, expressive, and unmistakably different.
Decades later, the collection remains a celebrated part of Broyhill's history, admired by vintage furniture collectors and design enthusiasts.
1970s | A Familiar Name in American Homes
Growing Across the Country
By the 1970s, Broyhill had grown into one of the country's leading furniture manufacturers, employing thousands of people across more than 20 factories.
With an expanding selection of living room, bedroom, and dining room furniture, the brand became a familiar name to families furnishing their first homes, refreshing favorite spaces, and creating rooms for everyday living.
Broyhill's growth reflected its understanding of what mattered to customers: comfortable furniture, versatile designs, and pieces that complemented the way people lived.
1980s | Proud of Our American Roots
A Tradition of Furniture Making
Throughout the 1980s, Broyhill continued to emphasize its American manufacturing heritage.
Under the leadership of Paul Broyhill, the company invested in workforce training and maintained a strong commitment to domestic furniture production.
From skilled factory teams to the people bringing new designs to life, this period reflected the importance of craftsmanship, experience, and community in the Broyhill story. Our furniture was featured frequently on The Price Is Right.
These roots remain a meaningful part of the brand's identity today.
Early 2000s | Bringing Broyhill Closer to Home
Expanding Our Retail Presence
As furniture shopping evolved, Broyhill expanded its presence across the United States, making its collections easier for customers to discover.
With hundreds of Broyhill Showcase Galleries and Broyhill Furniture Centers nationwide, shoppers could explore coordinated furniture collections and find inspiration for their own homes.
From comfortable sofas and sectionals to bedroom and dining room furnishings, Broyhill continued to offer versatile options for creating spaces that felt welcoming, personal, and easy to enjoy.
2026 | A New Chapter for Broyhill
Timeless Style. Everyday Comfort.
A familiar name is beginning an exciting new chapter.
Broyhill is returning with a refreshed perspective on furniture for today's homes, bringing together the timeless appeal of its heritage with fresh designs and an understanding of how people live today.
As we introduce new furniture collections, our focus remains on creating spaces that feel comfortable, inviting, and effortlessly stylish.
Whether it's a cozy living room for family time, a welcoming dining space, or a bedroom made for relaxing, Broyhill is here to help make every room feel like home.
New Broyhill furniture is now available on Costco.com.